Jurang Fairtrade is a supplier of coffee and tea to businesses, schools and organizations in the Greater Manchester, UK. It maintains a Corporate Responsibility Policy (CSR) in every business endeavors it deals with.
As part of its CSR policy, it supplies business centers, schools, churches, organizations and other groups with a Fairtrade table, vending machine and snacks for its people. This gives them delicious snacks in their premises, which will definitely help them in their work efficiency. Fairtrade is providing these equipments to these organizations for free. These equipments are well-designed to give maximum service to these organizations’ members.
Jurang Fairtrade has strong links with local people of the community, and striving hard to a partnership with them and local businessmen. It is the first and business associate of Oromo Coffee Company, which is based in Ashton area. The latter has been in the news lately because of its unique coffee.
Jurang Fairtrade has been conducting its business within ethical business standards. It is aware that its UK customers are educated enough to appreciate its good policies. It is actively involved in promoting its Consumer Responsibility Policy (CSR) to the maximum for the sake of all of its customers.
Consumer Responsibility Policy (CSR) is a very important business goal; because it has beneficial affects, not only to its customers, but also to its corporate image. Having a good corporate image is a very effective advertisement of its products and services being offered. Customers have the tendency to patronize products and services of companies that have good name, especially those that have Consumer Responsibility Policy (CSR). There is a tendency to have “Symbiotic Reaction”. Customers tend to return the goodwill that the company has given them.
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